Discover how Luoro GmbH is taking climate action

Luoro is a young startup from Cologne consisting of 20 employees.  Our history began with the WingBrush. Since then a lot has happened and through various social and personal changes it has become clear that sustainability is to be the core idea of our company.  It is important for us to combine sustainability with beauty. In all our products we focus on sustainability, social responsibility, transparency & aesthetics. That's why we've created three of our own brands and develope sustainable products for every area of life that matters most to you: your body, your family & your home.   To create a place where you can really find everything you need for a conscious and sustainable life, we made our e-commerce platform WingGuard. Apart from our own brands, plain b, WingGuard Home and Paperdent, we also carry more than 500 products from selected sustainable manufacturers. With our sustainable dental care products from Paperdent, some of our products will soon be available in retail stores, making them even more accessible to many people.

Our vision is to be as sustainable as possible for you and the planet. Sustainability influences everything we think and do. Whether we are developing a new product or adding another manufacturer's product to our store, we always ask ourselves if it really is better for our environment. At the same time, we want to make sure that our customers don't have to compromise. In addition, we do everything we can to keep our carbon footprint as small as possible as a company and compensate for the emissions we cannot avoid. That's why we have been carbon neutral since 2020 and ship all our orders carbon neutral with DHL GoGreen. Furthermore, we have also been plastic neutral since 2022 thanks to our partnership with CleanHub. Currently we are in the process of becoming plastic neutral plus and will therefore be collecting 25% more plastic than we emit. We expect to reach this goal in June of this year. Because we are pursuing these sustainable goals, we are committed to being "Leaders for Climate Action". Thus, we have joined an organization that shares our values and efforts.