For 13 years Bonial (as part of Axel Springer SE) has been offering individual marketing solutions for 1,500 retailers. With more than 10 mio monthly users, kaufDa and MeinProspekt and are market leader in digital offer communication.

Collect key benefits and examples to convince others 

Prepare your first steps

Decide on structure

Set clear outcomes for the first meeting

Get your leadership team on board

Assign key roles

Decide on a meeting rhythm

 Ask for help

Start acting

Make a plan, but stay flexible

communicateProactivelyToKeepMotivationHigh

Communicate proactively to keep motivation high

Start at the very beginning

 Set up a green team

Bonial International 

High consumption of animal-sourced foods (such as 
meat and diary products), comes with a heavy price for the environment. According to 
Project Drawdown, if 50–75% of people adopt a healthy diet with an overall reduction of meat consumption, at least 54.19–78.48 gigatons of emissions could be avoided from dietary change alone. 
In this action, you will find suggestions on how to introduce food policies that will make a plant-rich diet the new normal in your day-to-day work. Also, we will provide you with some tips on how to communicate this change in the right way to your colleagues.

Get the right people on board

Create a sustainable food task force. 

Understand where your colleagues stand

Identify areas of action 

Collect benefits and examples to convince others

Incentivize plant-rich meals

Produce sustainable food in the office

Incentivise local, organic and seasonal food consumption

Educate your team on the impact of meat-based diets

For remote teams: Give your employees sustainable food vouchers

Communicate internally and externally

Calculate emissions saved

Create clear labeling in your canteen and events

Communicate your choices to customers.

Introduce a plant-rich diet in the workplace

Make sure that:
- you have a company-wide recovery and recycling program that includes: paper, cardboard, plastic, glass, metal, and composting
- you recycle waste not only from the kitchen but also all papers in your working spaces, cartons at your warehouse, etc.
- your utility service works with all types of waste after you separate it, so it goes into the correct waste sorting centers.

Ensure proper waste separation

What you can do to print less:
- implement electronic signature systems where possible
- instead of printing reports before business meetings, use more screens in meeting rooms
- decrease the amount of pages by reducing font or page border sizes of regularly printed documents: contracts, agreements, etc.
- add a reminder to print less in your corporate signatures
- as a default setting, double-sided printing in black and white is recommended.

Plus, you can recycle your printer cartridges using a free recycling box from [Caritas](https://www.caritas.de/spendeundengagement/andershelfen/caritasbox/caritasboxstartseite). 

Adopt a sustainable printing policy

Mark this action as completed if you will buy office supplies made from recycled materials, produced and delivered in an eco-friendly way from now on. 

Recycled paper is 100% made from used paper, saving resources and water. Although the recycled paper is no longer pure white, it is also free of peroxides, sodium carbonate, and sodium hydroxide. These chemicals are used both in the production of fresh fibre paper and for bleaching paper. Recycled paper has two to three times lower energy consumption during production. 

At [Memo](http://www.memo.de), [EarthHero](https://earthhero.com/product-category/home/office-supplies/), or [GreenPicks](https://www.greenpicks.de/en/office-supplies-stationery/) you can find all of your sustainable office supplies.

Use eco-friendly office supplies

One of the projects where you can find cleaning products and soap without microplastic: [Zero Waste Era](https://www.zerowasteera.com)

Mark this action as completed if you will buy only eco-friendly cleaning products and soap for your office from now on. 

Use eco-friendly cleaning products

Our aim here is to minimize the delivery footprint and support local businesses.
Only purchase food and drinks with verified environmental standards. 


 Buy local, organic and seasonal food and drinks

These purchases can influence your carbon footprint significantly. 
- implement a repair-first policy: it's better to fix a laptop than buy a new one
- regularly calculate and check the footprint created by your equipment purchases (some companies, such as [Apple](https://www.apple.com/environment/pdf/products/notebooks/13-inch_MacBookPro_PER_may2019.pdf) and [Dell](https://i.dell.com/sites/csdocuments/CorpComm_Docs/en/carbon-footprint-latitude-7490.pdf), share data about their products’ footprint on their websites)
- when you need to buy things for your new office, don't just pay attention to them being made of ‘natural’ materials, but also to their production footprint
- utilize old and broken equipment in specially designated places.

Ensure responsible use of office equipment

Here are some ideas on how to make your marketing materials more eco-friendly:
- at conferences, fairs, and festivals, consider digital ways to interact with potential customers: screens, VR & AR, QR-codes, projections, e-business cards, and catalogs, etc.
- if you do choose to produce some giveaways, opt for materials with less of an end-of-life process
- order production locally to avoid causing additional emissions through deliveries
- improve your planning process to minimize waste after events.

Minimize giveaways of t-shirts, flyers, and stickers

What you can do:
- encourage your colleagues to order food delivery less: organize lunch in your office, subsidize lunch in the nearest cafes, or arrange food delivery in reusable containers,
- make sure you use glasses in your office and wash them instead of one-use plastic cups,
- buy beverages in returnable glass bottles,
- buy office snacks in bigger packages with less plastic.

Reduce plastic waste

Install low-flow faucets, toilets, and urinals in your office. 
Low-flow should meet or exceed the following EPA WaterSense standards: faucets use a maximum of [1.5 gpm](http://www.epa.gov/WaterSense/products/bathroom_sink_faucets.html), toilets - [max 1.28 gallons per flush](http://www.epa.gov/WaterSense/products/toilets.html).


Conserve water

Make your office more sustainable

Switching to a 100% renewable energy provider for your office energy is a simple but effective step to reduce your company's carbon footprint. It is important to use a reliable provider which transparently communicates the orgins of its energy.

Switch to a 100% renewable energy provider, including electricity and other energy consumption from heating, hot water, etc. Often it’s the most impactful thing companies can do immediately. 

Even if you lease your office, it's still possible to switch, but it requires some time and effort.

We recommend the following green electricity providers in Germany: [Greenpeace Energy](http://www.epa.gov/WaterSense/products/toilets.html), [Naturstrom](https://www.naturstrom.de/geschaeftskunden/), [Elektrizitäts Werke Schönau](https://www.ews-schoenau.de/ews/energiedienstleistungen/angebote-fuer-gewerbekunden/) 

Note: The difference in savings from the future footprint offsetting will often be more than a slight increase in energy cost. 

Your office (and warehouses) run on 100% renewable energy

Switch to sustainable heating

Buy your own solar plant

Advocate for a more sustainable energy consumption

Switch to renewable energy

Establish baseline

Set goals and prioritise 

Identify employee touch points

Build a case internally 

Find relevant and engaging climate content

Identify suitable formats to educate employees

Identify key climate dates

Facilitate climate conversations

Raise awareness on footprint compensation 

Raise awareness about high-impact reduction actions

Organise sustainability-focused team (building) activities 

Add a climate clause to your employee handbook or employment contracts

Consider sustainability in employee benefits

Identify fun ways to reward employees

Encourage colleagues to join a climate strike 

Offer trainings, courses and workshop on key climate issues

Incentivize your employees to support climate-focused causes

Create collaborative space on the topic of footprint reduction 

Share how you educate and engage your employees

Questions on your mind?

Educate and engage your employees in climate action

Net zero ready

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Discover how Bonial International is taking climate action

Bonial International joined forces with hundreds of others to take immediate, collaborative, and transparent action to fight climate change.

Raising the bar on climate leadership